Marketing isn’t just about billboards and direct mail any more. A complete and modern marketing strategy includes digital marketing efforts, including your website, your social media presence, your email marketing and more. We’ll examine what you’re already doing well, and which areas need to be improved.

You can’t get effective messaging out to your audience unless you know who that audience is. What do your customers really want, what questions are they asking, and how can you provide value to them? We’ll develop complete buyer personas, in consultation with your team, so that our marketing efforts are as targeted and successful as possible.

If you want to compete effectively, you need to know what the competition is doing. Fortunately, that’s never been easier. We’ll assess the competition’s websites, social media activity, content marketing, online advertising and more, to help determine industry standards and where you should focus your marketing energy.

If you’re not building an email list of potential customers, and engaging with them regularly, you’re missing out on a huge source of potential revenue. A well-crafted inbound marketing campaign will organically attract potential customers to your website.

Just because we’re in a digital world now, it doesn’t mean that traditional marketing is dead. Depending on your products, services, and target audience, we can craft a strategy incorporating traditional print media and advertising. And we’ll use digital tools to make these campaigns measurable, so you can see real marketing ROI.

When you visit a website that is obviously dated or broken, the company behind it loses credibility. We’ll assess all the major components of your website and make recommendations for a fast-user-friendly website that meets your visitors’ needs.

Back in the day of brochure-type websites, you could “set it and forget it.” Today, a website is a constantly evolving entity that requires regular check-ups and maintenance. Based on the Website Assessment, we’ll repair errors like broken links, missing images, and 401 errors, and continue to monitor your site’s health to ensure it always functions smoothly.

If you care about the impression your front office makes, then you should care about the impression your website makes. This doesn’t mean your site has to be as large and complex as Amazon.com – just that your brand and services should be clearly laid out in an attractive format that will entice your prospects to find out more.

Now that more people access the internet through their phones than through a desktop or laptop, there is no excuse for a company’s website not to be mobile-responsive. We’ll ensure that your website looks great on every device, from a 30-inch monitor to a 3-inch smartphone.

If you’re selling super-widgets, then you want people who search for super-widgets to find your site. SEO is the process of making this happen, with carefully crafted content, strategic use of keywords, link-building, and attention to detail in the meta tags of every one of your web pages.

• On-Page SEO: Updating keywords, content, content structure, headers, meta tags, meta descriptions, and more.
• Link Building (aka Off-Page SEO): Creating and updating internal links, disavowing bad backlinks, reaching out for good backlinks.
• Technical SEO: Setting up SSL certificates, improving page load speed, creating sitemap, adding schema markup where appropriate, updating URL structure if needed.
• Local SEO: Especially important for brick-and-mortar B2C companies, local SEO focuses on making sure that customers near you can find you through local listings and directories, online reviews, and more.

Maybe your original website copy needs an update, or maybe you need to add some pages to the site. Either way, our expert copywriters and marketing strategists can craft authentic, compelling copy to get site visitors interested in your company’s story and eager to know more. We can also work with a graphic designer to create visual assets and a website developer to build out unique or custom pages.

Website hosting doesn’t have to be expensive, but it does need to be reliable. We’ll ensure that your hosting provider is robust enough to manage your site, based on load times, the SLA, and scalability. And if you do need to change providers, we’ll manage the process with little to no downtime.

If you’re going to engage in any kind of intensive digital marketing campaigns, you will want to streamline, automate, and measure your marketing efforts with a marketing automation tool. By gathering top-of-funnel customer information, you can segment prospects and nurture leads far more efficiently than trying to do so manually. If needed, we’ll also set up a marketing CRM (customer relationship management) tool, which is a database that helps you to manage all your company’s interactions with current customers and future prospects.

Businesses that blog receive 55% more website traffic and generate 67% more leads than those that don’t. Your potential customers are in search of answers, and if you can provide the information they need, you’ve already begun moving them along the buying journey.

Giving away free content (like an e-book) in exchange for an email address is one of the best ways to both promote your business and develop a proprietary list of potential customers for email marketing.

A landing page is just a page on your website designed specifically for people interacting with a particular marketing campaign. For example, if you’re promoting a new sale on Twitter, you don’t want to send visitors to your home page with no context: you want them to arrive at a carefully crafted landing page that reinforces your message and gives you an opportunity to ask for their email address.

Once you have an email address, you want to continue to engage with that potential customer in a thoughtful and strategic way. An email marketing “drip” campaign, which provides leads with more information over a few weeks or months, reinforces your brand and your value as a company, and keeps your business top of mind with your prospects.

Do you need to be on Facebook, Twitter, LinkedIn and Instagram? It depends on your goals, but generally speaking, both B2C and B2B companies should invest in a consistent social media presence to increase brand awareness, respond to customer comments, and establish thought leadership. We will optimize your social media profiles and create a comprehensive social media posting schedule, with daily monitoring and posting.

Customers trust the recommendations of friends and family when making buying decisions. That’s nothing new. But now, social media influencers and micro-influencers count as “friends” too, and your customers are listening to what these figures of authority say and do online. Convincing relevant influencers to try, and hopefully talk about, your product is a powerful way to boost brand awareness and credibility.

You can earn eyeballs or buy them, and there’s almost always a place for paid search to support and enhance organic search. With the right keywords and audience targeting, online advertising is still a cost-effective way to jump-start your website traffic and inbound leads.

Today’s consumers do a lot of research online before they buy, and you can bet they want to know what other customers are saying about you on Yelp, the Better Business Bureau, social media, and a myriad of other industry-specific platforms. Monitoring and responding to online reviews and comments can make or break a company’s reputation, not to mention its business.

Google Insights, Google My Business, Google Search Console . . . the search giant has dozens of free tools that are essential to any marketer or webmaster. We will use Google’s suite of services to ensure that your web presence is as tightly optimized as possible.

Beyond simple web pages, there are more opportunities for content creation than ever before. Whether you need a piece of content for sales or for marketing, we can create the infographics, case studies, white papers and videos that you need.

When’s the last time you revisited your logo, colors, mission statement and other corporate branding? To stand out in a sea of digital noise, it’s essential to have cohesive and up-to-date branding on every channel. We’ll assess your current branding and provide you with a list of recommendations for improvement.

Whether you just want to refresh your logo, or you want to revamp the entire look and feel of your business, we can help.

We’ll always need business cards and letterhead. And sometimes you might also need mailers, yard signs, or vehicle wrapping. Allow us to handle your design and print needs while you focus on running the business.

Whether it’s advertising, public relations, direct mail marketing or other forms of traditional marketing, we’ll create strategically-designed campaigns that reflect your brand image and connect with your potential customers.

Your website is the hub of your digital marketing efforts, so it’s essential to know where your site visitors came from, what they looked at, and how long they stayed. This data is crucial for determining what your customers really want and how best to reach them.

We can take an even deeper dive into website analytics with advanced tools, investigating everything from load testing and concurrent sessions to user demographics and keyword intent.

Tools like MailChimp can provide powerful data about the effectiveness of your email marketing efforts. Measure open rates and click-through rates, A/B test different subject lines or messaging, and make sure that your content is resonating with your audience.

More Twitter followers is great, but social media followers by themselves don’t make any difference to your bottom line. Dive into social media analytics to discover which content is getting the most engagement, which platforms your prospects use the most, and where you’re getting the most qualified leads.

No matter what esoteric details you want to track on your marketing campaigns, there’s almost certainly a tool to help you measure it. We’ll work with you to provide custom reporting that gives you the data and KPI information you need to make better informed business decisions.