Marketing

While the digital landscape is in perpetual turmoil, with new companies and apps bubbling up and then just as quickly popping, one thing has remained constant over the last two decades or so: a great company needs a great website.   However, as a business owner or CEO, not just the website but the entire marketing department is only one of dozens of moving pieces to keep...

I recently received an email from HubSpot, the giant of inbound marketing software, and there were two problems with it. The small problem was that it delivered bad news. The larger problem was that it delivered bad news to over 300 people who were all listed in the TO field, rather than the BCC field.   If this has ever happened to you — and it probably...